New WordPress Plugin: This Day In History
The PURLs and landing pages – New tools for success
You have a stunning website, informative and comprehensive. Why in the world any might want to create a partition landing page?
Here are some of the circumstances requiring a separate landing page:
First, digital ads target = "_blank" title = "Campbell, Harrington and Brear"> Search Marketing engine campaigns much higher when the conversion rates of clicks visitors to another page, the landing specific promotion, as opposed to wider, more amorphous web site. As an added bonus, you can create multiple landing pages for a single ad to test several promotions or, Instead, you can create multiple ads, then turn and measure the relative effectiveness of advertising messages.
Second, specific landing pages promotion, can most effectively help control the response to email campaigns.
However, for this position, we will discuss what landing pages are becoming more effective as part of the traditional direct mail campaigns with media applications cross. In this case, direct mail recipients are encouraged to visit a "personalized URL (PURL), a single objective of landing page that has a clear call to action.
PURLs and landing pages
This is how PURLs work:
You send a piece traditional direct mail to large numbers of people, including, for example, Beverly Johnson, with a particular option of online direct response. All recipients are told that if they visit the customized web address printed on the card and fill out the requested information will receive something in return, maybe a white background paper, a free box of chocolates, or a chance to win an iPod.
For Bev, your custom URL is bevjohnson.yourcompany.com or yourcompany.com / bevjohnson. Bev would take that direction to a landing page for the brand – a unique website designed specifically for this promotion.
There Bev will be greeted by name. In addition to information on advocacy, also find a clear path to conversion. Conversion could schedule a sales call, requests for product samples, or leave a name and email address and the granting of permission to send email the company.
Bev then converted to type in your information, send samples, and that the information is automatically entered into the database. fulfillment of prizes will be controlled electronically.
Why not just send visitors to your website?
Three words: You lose control.
Web sites serve a different purpose. They have a wealth of information on various aspects of your business. Visitors can easily become distracted or frustrated.
Landing pages, however, serve a specific promotion purpose. Development wary of a specific landing page takes control back to you, so landing pages usually leads to a significant jump in conversion rate of visitors to subscribers. Of course, connecting the landing page visitors to your web site, but you get to the landing page first.
If you are trying to update and improve their email list, PURLs are ideal for the development of a verified mailing list of potential customers and end users have opted in and invited to further contacts. These pages provide information analytical data, too, allowing you to create more effective more marketing programs.
This barely scratches the surface. For more information on the development of landing pages, PURLs, and campaigns e-mail marketing for your business, please contact Angela Wenner , Director of new business.
About the Author
Stephen Marcum
Website Design Portfolio. Crawford Designs
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