Fast Start Website Tips – Optimisation Is Key
What Comes First – The Web Design Or The SEO? This is a question that will raise a lively debate but depending on who you ask will determine the actual answer you receive.
Graphic design led companies will debate that in many of cases that the web design has to be number 1 of course. And let’s be honest without that visually appealing to the eye design a visitor will leave your site within seconds or so they have you think. But then that raises an even more challenging question how did they arrive at your site in the first place?
The most common web development curve goes along the lines of initial design is presented ..website design looks visually appealing and is signed off. We need some content ok, we’ll rustle something up…..website goes live and time passes but only minimal traffic!
And then more time passes until eventually perhaps 6-12 months later the situation is either so critical or the company are having to invest in adwords that finally website promotion firm gets called in or the boss starts asking questions, and before you know it you are on a 6 month search engine marketing campaign to try and achieve some search engine results.
Is this the fast road to success? The thousands of website owners that have have gone down the same road will certainly argue that it most definitely is not as this hope for the best web development criteria delays any websites success by far too long, and even more frightening results in huge losses of both business opportunity and profitability.
The search engines don’t care about what the site looks like but with no attention to SEO so often this initial chance to make the best impact when the web site first gets indexed is wasted, if all the search engines find is a appalingly optimised site with no regard paid to any SEO requirements or keyword capture.
A little extra attention and money spent on pre development SEO ,for example keyword research and optimisation gives an excellent return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the very start and it has been known for pre-optimised websites to hit a page one result straight away.
To find out more about SEO visit Southampton SEO Services .
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