
HTML Tags
Viewing HTML code is helpful for understanding the concepts in this section. The screenshot on the following page depicts selected HTML code for the website Amazon.com, the code that’s most important for the purposes of SEO.
See the Code for Yourself
If you’re in Microsoft Internet Explorer, go to View, and then click on Source
In Mozilla Firefox, go to View, then Page Source
HTML is set up as a system of tags. For SEO purposes, the most important elements of the code are the meta tags, page descriptions, and page titles. Tags are set in brackets like this: <tag>. These three tags all appear in the <head> portion of HTML text, at the top. The <head> tag contains all the heading information related to the page.
The page title appears in the title bar of the web browser. Amazon has set their page title to say “Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more.” The title tag is title. This is also the title that most search engines will use when they display a page in their search results. Believe it or not, many web designers skip this vital step and end up with pages titled “Untitled.”
Title
The title should be between 50 and 80 characters, including all symbols, spaces, and letters. The title should include the most important keywords related to the site and should be completely relevant to the content of the site. Be sure to keep the keywords, especially the important keywords, at the beginning of the title. This ensures that, if the title is cut off by the search engine, the sites keywords are still up front and visible on search engine results pages.
Page Description
The page description also appears in the <head> information of the page. This is a short description of the page that lets search engines know what the page is. Just like all other HTML tags in the document, the page description should incorporate as many keywords into the document as possible. This description should pack as much information as possible into the space. Be sure that the page description accurately describes the page, correctly uses the right keywords, and is easily read and understood. Try to limit the length to two sentences or less. Lengthy descriptions can cause information to be overlooked by web spiders because spiders will simply overlook pages that aren’t compatible with them.
Meta Tags
Meta tags are used to convey keywords about the site. In the old days the Internet, pages could increase their rank simply by putting various popular keywords within the meta tags of their document. After all, search engine algorithms weren’t as choosy back then, and these meta tags were the bulk of the keyword searching the search engine did. Today, meta tags are a part of the larger picture, but still a vital part of SEO.
Since websites often deal with several different topics, these keywords can help direct visitors to a page by showing them what the page is about. These tags can be more general, like “shopping,” or “sports,” or include increasingly specific keywords to describe the page. For example, while “sports” may fit the theme of a site, the keywords that are more specific should also be included, i.e. “football,” followed by “football statistics,” then followed by “football rushing statistics.” In the HTML code screenshot, Amazon included more than forty meta tags to describe their site. Websites that cover a variety of topics should use a variety of keywords.
Webmasters should refrain from using tags that have nothing to do with the site, though. This is considered bad form and could result in a search engine ban.
Clearpath Technology is SEO Firm providing Link Building, Search Engine Optimization and Internet Marketing services. For more details, visit http://www.clearpathtechnology.com or visit physically at Clearpath Technology, 2nd & 3rd Floor, Anshul Plaza, Sector-10, Plot-8, Dwarka, New Delhi-110075, India. You can also call +91-9958844066 or toll free 1-877- 453- 8080.
About the Author
Search Engine Optimization company based in New Delhi, India. Private Label SEO Service for hundreds of agencies based in USA, UK, Australia, Amsterdam, Canada, and other countries. Dedicated 24 Hours Support.
Bir Infosys : Excellence Award for Best Web Design Company in Jalandhar
|
|
PUMA Mocclite (Men’s) – Surf The Web/Surf The Web $54.95 Classic Puma sneaker with moc toe detail. Available Colors: Black/Ribbon Red, Plaza Taupe/Buttercup, Surf The Web/Surf The Web. |
|
|
Elements of Design EDV4024 Plaza Wash Basin, White $170.07 Elements of Design EDV4024 Plaza Wash Basin, White Elements of Design EDV4024 Plaza Wash Basin, White Features: Wash Basin Plaza Wash Basin (L)23-3/4″ x (W)18-1/2″ X (H) 7-1/8″ (L)20-3/4″ x (W)12-3/4″ x (D)4-3/4″ Timeless Fashion Fauceture Design Excellent Artistic Craftsmanship Fine Vitreous China Material 1 Year Warranty CUPC approval CSA B45.1 Compliant ASME A112.19.2 Compliant white Elements of Design EDV4024 Plaza Wash Basin, White Specifications: Single Faucet Mount Hole Overflow Hole Recess/Wall Mount Installation Back-End unfinish Unfinished Rear-End Drain Not Included Exposed Plumbing from rear view 2 Toggle Bolt |
|
|
Elements of Design EDV4024K Plaza Wash Basin, Black $238.11 Elements of Design EDV4024K Plaza Wash Basin, Black Elements of Design EDV4024K Plaza Wash Basin, Black Features: Wash Basin Plaza Wash Basin (L)23-3/4″ x (W)18-1/2″ X (H) 7-1/8″ (L)20-3/4″ x (W)12-3/4″ x (D)4-3/4″ Timeless Fashion Fauceture Design Excellent Artistic Craftsmanship Fine Vitreous China Material 1 Year Warranty CUPC approval CSA B45.1 Compliant ASME A112.19.2 Compliant Black Elements of Design EDV4024K Plaza Wash Basin, Black Specifications: Single Faucet Mount Hole Overflow Hole Recess/Wall Mount Installation Back-End unfinish Unfinished Rear-End Drain Not Included Exposed Plumbing from rear view 2 Toggle Bolt |
|
|
PUMA Mocclite (Men’s) – Plaza Taupe/Buttercup $54.95 Classic Puma sneaker with moc toe detail. Available Colors: Black/Ribbon Red, Plaza Taupe/Buttercup, Surf The Web/Surf The Web. |
|
|
Creative Suite 6 Design and Web Premium – License $599 Deliver innovative ideas for print, web, tablets, and smartphones |
|
|
Web Design – Web Design – Single Copy $5.46 Ideen, Tipps & Tutorials für erfolgreiche Websites. |
|
|
Web Design – Issue $5.46 Ideen, Tipps & Tutorials für erfolgreiche Websites. |
|
|
Creative Suite 5.5 Web Premium – Full $2212.77 Redefine the extraordinary in web design and development |
|
|
Elite Hotel Stockholm Plaza $260.69 Elite Hotel Stockholm Plaza > STO > Birger Jarlsgatan 29 > Stockholm > > 10395>The Elite Hotel Plaza in Stockholm is a superior class hotel located 40 kilometers from Arlanda Airport. Situated in the heart of Stockholm, this historic hotel is close to several area attractions including Stureplan, Blatornet, and Spokslottet. Originally built in 1884, the building that houses the hotel still features original architectural details, including stuccowork and tile. Three conference rooms, elegant in their design, are the perfect places for business meetings, conferences or retreats. Complimentary wired and wireless Internet access is available. Inside the Elite Hotel Plaza is a restaurant, the Vassa Eggen, which offers a wide selection of exquisite food from light lunches to full three course meals. The hotel bar has become a popular place to grab a drink at the end of the day for not only hotel guests, but Stockholm locals as well. At the Elite Hotel Plaza in Stockholm, guest rooms are beautifully decorated and create a calm and secluded environment for hotel patrons to enjoy and appreciate. Wireless Internet access is available in the rooms for a surcharge. The hotel’s well trained staff strives to provide the highest level of service. If there is one thing this property never compromises, it is personal service. The hotel is close to many entertainment venues and fine dining.>The closest major airports to Elite Hotel Stockholm Plaza are:Stockholm (BMA Bromma) 7.3 km / 4.6 miStockholm (ARN Arlanda) 35.8 km / 22.2 miThe preferred airport for Elite Hotel Stockholm Plaza is Stockholm (ARN Arlanda). Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre. |
|
|
Creative Suite 6 Design & Web Premium – Full $20487.5 Deliver innovative ideas for print, web, tablets, and smartphones |
|
|
Creative Suite 6 Design & Web Premium – Upgrade $3962.5 Deliver innovative ideas for print, web, tablets, and smartphones |
|
|
Radisson Plaza Resort Tahiti $137.08 Radisson Plaza Resort Tahiti > > Bp 14170 Arue > Arue > > >The Radisson Plaza Resort Tahiti combines all the special touches you can only experience in this French Polynesian hideaway. Guests can relax by the swimming pool, paddle in the exotic black sand bay, enjoy the day spa, or the Hammam steam room. Savor exotic dishes drawing from the best of local Polynesian and French cuisine and tropical delights sure to satisfy even the most discerning palates. Set along the natural curve of the bay, each of the 165 guestrooms and 52 suites offer a plethora of luxurious amenities. Every room features a private lanai where you can relax and enjoy the majestic views overlooking Lafayette Beach. Inside the guest rooms, the interior design takes its cue from the tropical surroundings with the contemporary use of wooden floors, natural textures and soft furnishings. A feature of each guest room is the wonderful collection of black and white photography portraying the essence and magic of past days in French Polynesia. Radisson Plaza Resort Tahiti offers the perfect destination to enrich your mind, body, and soul.> |
|
|
Diagonal Plaza Hotel $61.8 Diagonal Plaza Hotel > ZAZ > Avenida Diagonal S N > Zaragoza > > 50197>Location. Located in Zaragoza, this business friendly design property is conveniently close to the airport. La Romareda, Aljaferia, and Plaza de Espana are area attractions. Features. Diagonal Plaza Hotel has a fitness facility. Business amenities include a business center, complimentary wireless Internet access, meeting rooms for small groups, and business services. Diagonal Plaza Hotel has a restaurant and a bar/lounge. Event facilities at this 4.0 star property consist of conference rooms and banquet facilities. Transportation services at this 4.0 star property include a complimentary airport shuttle (available on request). Guestrooms. Amenities featured in guestrooms include air conditioning, minibars, and clock radios. Guestrooms have flat panel televisions with pay movies. Business friendly amenities include wireless Internet access (surcharge), desks, and direct dial phones. Bathrooms feature separate bathtubs and showers, bathroom phones, and bidets. All guestrooms at Diagonal Plaza Hotel are non smoking. Notifications:Guests must be at least 18 years old to check in at this property. Onsite parking is free for guests only for the duration of their stay. Additional fees and deposits may be charged by the property at time of service, check in, or check out. >The preferred airport for Diagonal Plaza Hotel is Zaragoza (ZAZ Zaragoza Airport) 2.5 km / 1.5 mi. Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre. |
|
|
Santa Marina Plaza $250.41 Santa Marina Plaza > CHQ > Aghia Marina > Agia Marina > > 73014>Location. This design property is situated near a Agia Marina (Crete) beach, close to Platanias Beach and Agia Marina Beach. Features. Santa Marina Plaza has a restaurant and a bar/lounge. Guests are served a complimentary breakfast each morning. Room service is available during limited hours. Santa Marina Plaza has an outdoor pool, a fitness facility, and a children’s pool. Event facilities include conference rooms. Guest parking is complimentary. Additional amenities include room service during limited hours, laundry facilities, and air conditioning in public areas. Guestrooms. Amenities featured in guestrooms include air conditioning and minibars. Business friendly amenities include direct dial phones. Bathrooms feature hair dryers. Notifications:This property caters to couples. Additional fees and deposits may be charged by the property at time of service, check in, or check out. >The preferred airport for Santa Marina Plaza is Khania (CHQ Ioannis Daskalogiannis) 19.6 km / 12.2 mi. Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre. |
|
|
art’otel dresden, by park plaza $118.97 art’otel dresden, by park plaza > DRS > Ostra Allee 33 > Dresden > > 1067>Location. This design property is located in Dresden, close to Heinz Steyer Stadium, Zwinger Palace, and Semperoper. Also nearby are Old Masters Picture Gallery and Residenzschloss. Features. Art’otel dresden, by park plaza has a sauna and a fitness facility. This 4.5 star Dresden property features a hair salon. Business amenities include complimentary wireless Internet access, meeting rooms for small groups, and business services. Art’otel dresden, by park plaza has a restaurant, a bar/lounge, and a coffee shop/café. Room service is available during limited hours. Event facilities at this 4.5 star property consist of conference rooms and banquet facilities. Guestrooms. Amenities featured in guestrooms include air conditioning and minibars. Business friendly amenities include complimentary wireless Internet access and direct dial phones. Bathrooms provide hair dryers and handheld showers. Rollaway beds are available on request. Notifications:Additional fees and deposits may be charged by the property at time of service, check in, or check out. >The preferred airport for art’otel dresden, by park plaza is Dresden (DRS Dresden Airport) 7.9 km / 4.9 mi. Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre. |
|
|
art’otel potsdam, by park plaza $105.1 art’otel potsdam, by park plaza > TXL > Zeppelinstr. 136 > Potsdam > > 14471>Location. This design property is located in Potsdam, close to Charlottenhof Palace and Chinese Tea House. Features. Art’otel potsdam, by park plaza has a health club, a spa tub, a sauna, and a fitness facility. This 4.0 star Potsdam property features beauty services. Business amenities include wireless Internet access (surcharge), meeting rooms for small groups, and business services. Art’otel potsdam, by park plaza has a restaurant and a bar/lounge. Room service is available during limited hours. Event facilities at this 4.0 star property consist of conference rooms and banquet facilities. Guestrooms. Amenities featured in guestrooms include air conditioning and minibars. Business friendly amenities include wireless Internet access (surcharge), direct dial phones, and voice mail. Bathrooms feature shower/tub combinations, hair dryers, and handheld showers. Notifications:Additional fees and deposits may be charged by the property at time of service, check in, or check out. >The preferred airport for art’otel potsdam, by park plaza is Berlin (TXL Tegel) 25.1 km / 15.6 mi. Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre. |
|
|
Plaza Alta Hotel $79.82 Plaza Alta Hotel > PRG > Ortenovo Namesti 22 > Prague > > 17000>Location. In Prague’s Holesovice neighborhood, this design hotel is close to Tesla Arena and LunaPark. Also nearby are Municipal House Hall and O2 Arena. Features. Plaza Alta Hotel has a restaurant, a bar/lounge, and a coffee shop/café. Business amenities at this 4.0 star property include high speed Internet access, meeting rooms for small groups, and business services. This property provides an airport shuttle (surcharge). Event facilities include banquet facilities. The staff can arrange concierge services, event catering, dry cleaning/laundry services, and tour assistance. Additional amenities include laundry facilities, multilingual staff, and air conditioning in public areas. Guestrooms. Plaza Alta Hotel has 87 guestrooms. Televisions are equipped with satellite television channels . Guestrooms provide direct dial phones. Bathrooms offer handheld showers, hair dryers, and complimentary toiletries. Additional amenities include minibars, air conditioning, and windows that open. In addition, amenities available on request include hypo allergenic bedding and wake up calls. Housekeeping is offered. >The preferred airport for Plaza Alta Hotel is Prague (PRG Ruzyne) 13.2 km / 8.2 mi. Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre. |
|
|
SILKEN AMARA PLAZA HOTEL $140.47 SILKEN AMARA PLAZA HOTEL > EAS > PLAZA PIO XII NO 7 > San Sebastian > > 20010>A MODERN BUILDING LOCATED ON PIO XII SQUARE/ CREATED BY WORLD FAMOUS ARCHITECT PENA GANCHEGUI/ OFFERING EXCELLENT ACCESS TO ALL MAJOR ROUTES IN AND OUT OF THE CITY/ AND WITHIN WALKING DISTANCE TO ALL MAJOR ATTRACTIONS IN TOWN/ SUCH AS THE KURSAAL CONFERENCE AND EXHIBITION CENTRE/ ANOETA SPORTS COMPLEX/ LA CONCHA BEACH AND THE CITY S OLD QUARTER/ THE PLACE TO GO FOR DELICIOUS PINTXOS SNACKS MADE WITH LOCAL TRADITIONAL INGREDIENTS. HOTEL SILKEN AMARA PLAZA IS COMMITTED/ ABOVE ALL/ TO ENSURING THE HIGHEST LEVEL OF CUSTOMER SATISFACTION BY OFFERING AT ALL TIMES COMFORT/ SERVICE/ QUALITY AND ATTENTION TO ALL DETAILS IN A COMFORTABLE AND RELAXING ATMOSPHERE. ALWAYS ENDEAVOURING TO OFFER THE BEST ENVIRONMENT FOR THEIR GUESTS/ THE AMARA PLAZA IS CLEARLY COMMITTED TO ART/ AS IT HAS CREATED SPACES TO HOUSE WORKS SIGNED BY FAMOUS ARTISTS INCLUDING DANIEL CANOGAR/ PAINTINGS BY DANIEL G. VERBIS/ RAUL URRUTIKOETXEA/ JOSE RAMON AMONDARAIN/ ANGELES AGRELA/ DARIO ALVAREZ BASSO/ MANU MUNIATEGIANDIKOETXEA AND JAVIER ALKAIN/ SCULPTURES BY ELENA ASINS/ FERNANDO AND VICENTE ROSCUBAS/ AND STEPHEN DEAN/ A SILKSCREEN PRINT BY CRISTINA IGLESIAS/ PHOTOGRAPHS BY SUSY GOMEZ/ EUGENIO AMPUDIA/ AITOR ORTIZ/ UNAI SAN MARTIN/ MANUEL SARO/ DIONISIO GONZALEZ/ THOMAS RUFF/ NAN GOLDIN/ JUAN USLE/ JON MIKEL EUBA/ SERGIO BELINCHON/ RODRIGO OLIVEIRA/ CARLOS IRIJALBA AND BLEDA AND ROSA PLUS AN ETCHING SIGNED BY JOSE MARIA SICILIA AND A VIDEO INSTALLATION BY CHARLES SANDISON. A SUPERIOR 1ST CLASS HOTEL. ROOMS ARE COMFORTABLE AND WELL EQUIPPED. HOTEL FACILITIES INCLUDE PIANO BAR/ RESTUARANT/ AND SPACIOUS FACILITIES FOR CONVENTIONS AND BANQUETS. FREE WIRELESS INTERNET ACCESS IN ALL HOTEL PROPERTY WAS BUILT IN 1994 RENOVATED IN 2009C1D STANDARD ROOM DOUBLE BED LCD PLASMA TV WIFI MODERN DESIGN AMENITIES DESIGNED BY MARISCAL ROH RUN OF HOUSE LCD PLASMA TV WIFI COTTON DUVET MODERN DESIGN AMENITIES DESIGNED BY MARISCAL C1T STANDARD ROOM SINGLE BED PLASMA TV WIFI MODERN DESIGN AMENITIES DESIGNED BY MARISCAL C2T STANDARD ROOM 2 SINGLES PLASMA TV WIFI DUVET MODERN DESIGN AMENITIES DESIGNED BY MARISCALAMENTIES CABLE TELEVISION CNN SOUND PROFED GUEST RMS IN ROOM SAFE DIRECT DIAL TELEPHONE MINI BAR TELEVISION RADIO TEMPERATURE CONTROL SATELLITE TELEVISION WIRELESS INTERNET ACCESS IN RMFEES MAY APPLY TO ABOVE AMENITIES> |
|
|
Monterey Plaza Hotel & Spa $188.89 Monterey Plaza Hotel & Spa > MRY > 400 Cannery Row > Monterey > CA > 93940>Location. Gently hugging the waters edge, the Monterey Plaza Hotel & Spa is an enchanting resort property with the posture of a seaside Mediterranean hamlet. Located on the shores of California’s prized Monterey Bay, the hotel attracts vacationing professionals and honeymooners from around the world. A prominent figure on Cannery Row, the Monterey Plaza Hotel is neighbors with charming boutiques, fine dining and a breezy boardwalk, where sea lions gather in tide pools without hesitation. Of interest to families and nature enthusiasts, this portion of Monterey Bay serves as a major habitat for marine life, and the Monterey Bay Aquarium is only four blocks away.Hotel Features. Overlooking the deep blue Pacific from a five story rooftop sundeck, the hotel spa features two spa tubs, a fireplace, and an impressive menu of massages, baths, facials and body treatments. Schooners Bistro on the Bay offers both indoor and alfresco dining, where soothing coastal winds render a delightful ambience atop their heated outdoor terrace that overlooks the Pacific. Other well conceived amenities include childcare, a library and 24 hour room service. Guestrooms. With the California sun pouring through floor to ceiling windows, the eyes move effortlessly around these guestrooms, where crown molding, textured wallpaper and beautiful carpets give guests plenty to take in. Elaborating on a theme of classical design, the interiors feature mahogany reproduction period furniture and framed oil paintings. Taking a personal interest in the comfort of each guest, the Monterey Plaza Hotel accommodations feature marble bathrooms with scales, telephones, bathrobes and designer toiletries. Other important guestroom amenities include 27 inch televisions, CD players and stocked minibars. Expert Tip. Located just across the street, Adventures by the Sea rents bicycles to guests who are interested in following the seaside recreational trail along the coast to Pebble Beach, which is only 17 miles away.Notifications and Fees:Guests must be at least 18 years old to check in at this property. The following mandatory hotel imposed fees are charged and collected by the hotel either at check in or check out. Hotel resort fee: US$ 25 per room, per nightHotel resort fee inclusions:Use of fitness center or health clubInternet access The above list may not be comprehensive. Mandatory hotel imposed fees may not include tax and are subject to change. Additional fees and deposits may be charged by the property at time of service, check in, or check out. > |
This day in history...
Powered By WPHistory
