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New York Web Design – How to Get at Least One New Customer per Week using Your Website
Perhaps I sound like a broken record, but it’s because it really works. Your website is a marketing tool that is built to work in unison with your other marketing efforts. Building a website alone won’t bring you results. But by performing the following steps, you can use your website to get at least one new customer per week.
Whether you are marketing your business via, direct mail, tv, radio, yellow pages, the internet, or social media, your primary goal should be to promote your website in these different mediums. Why? Because your focus should be on lead generation, you are already paying to get these people to notice you, why not capture their information so that you can continue to stay in front of them?
Focus on Lead Generation.
Direct everyone that is receiving your marketing message to your website. Once they get to your website, make sure you capture their information, by offering something of value for FREE. E.g. a Free Newsletter, A Free Subscription to Your Blog, A Free Report, A Free Estimate, Quote or Consultation.
Remember, people are not going to buy when you want them to, but when they are ready to. By staying in front of your prospects with a weekly newsletter, or posting useful tips via your blog, you keep your prospects and customers tuned in. This is where the value in collecting your prospects information comes in, because you will use that information to do the following:
Convert Old Prospects into New Customers
I have closed prospects as far back as a year ago. For some reason or the other when they originally contacted me they weren’t ready to buy, either because they didn’t have the money or the time to commit to the project. But because I stayed in front of them with my weekly newsletter, they are constantly reminded that I exist and when they are ready they I am the first they think of.
Get Repeat Business from Old Customers
Whether you are a plumber, you offer construction services, a professional consultant, dentist or lawyer, your customers will always need something from you in the future. It’s a mistake that most small businesses make they don’t have a system to follow up with their past customers. But, it is easier than you think. A simple newsletter with helpful tips or a holiday e-card on a consistent basis can help you keep your customers for life, by nurturing the relationship.
Get Referrals from Prospects and Customers
Perhaps your customers don’t need anything from you, but their friends and family may. Again by staying in front of them, you will be the one they think of first.
Provide Value
Think about ways that you can provide useful information that your prospects and customers would find valuable. For example, plumbers, electricians, construction contractors, can provide tips for saving on energy cost, reducing electric, water or heating bills. Better ways to take care of new construction so that it last longer. A dentist can provide tips for healthy teeth, gums, dentures.
Stop Throwing Money Away
If you are not collecting your visitors’ information from your website, it is time to start. You are throwing money away by letting your visitors leave your website without collecting their information. Once you start, your list will start to grow and before long it will start turning browsers into buyers.
If you would like ideas for staying in front of your customers, please feel free to call or email me. The Internet Works. Let us help you Make it Work for You!
About the Author
Nicole McCullum is the founder of Captivate Designs, a New York Web Design Company servicing clients throughout the U.S., Canada and UK. Captivate Designs offers website design Westchester NY clients’ professional web design that projects a professional image, establish credibility, and convert more visitors into leads and customers. For more information please contact her at info@captivatedesigns.com or for more helpful tips visit her blog at www.captivatedesigns.com/blog.
Why Custom Web Design Is Better
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Kohler K-1337-CN-NY Serif 5′ Whirlpool with Custom Pump Location, Dune $1381.24 Kohler K-1337-CN-NY Serif 5′ Whirlpool with Custom Pump Location, Dune With its unique, transitional styling, the Serif whirlpool offers a hint of contemporary design that blends well with a wide variety of bathroom decor. Eight adjustable ProFlex whirlpool jets provide a soothing hydro-massage, and this model’s custom pump locations expand installation and pump access options. Kohler K-1337-CN-NY Serif 5′ Whirlpool with Custom Pump Location, Dune Features: Eight adjustable ProFlex whirlpool jets for maximum bather comfort Drop-in installation Innovative technology enables this pump to provide a strong, steady level of hydro-massage Coordinates with other Serif products Custom pump locations expand installation and pump access options Textured bottom surface Size: 60″ L x 42 1/4″ W x 21″ H * Image shown may vary by color, finish, or material *Secondary image used for color/ finish ONLY |
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Kohler K-1112-CB-NY Windward 5′ Whirlpool with Custom Pump, Dune $1160.44 Kohler K-1112-CB-NY Windward 5′ Whirlpool with Custom Pump, Dune Delivering a clean design, the new Windward 5′ whirlpool provides a generous 21″ bathing depth as well as integral armrests for a comfortable bathing experience. Multiple faucet deck locations are available around the rim and in the corners for flexible faucet installations. Kohler K-1112-CB-NY Windward 5′ Whirlpool with Custom Pump, Dune Features: Drop-in installation Durable and easy-to-clean acrylic Pump with air switch to provide a strong, steady level of hydro-massage Six individually adjustable ProFlex hydro-massage jets Molded lumbar support and armrests Ship-in-place custom pump provides flexible installation options when access is an issue Decked oval design Size: 60″ L x 42″ W x 21″ H * Image shown may vary by color, finish, or material * Secondary image used for color/ finish ONLY |
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Kohler K-1112-HB-NY Windward 5′ Whirlpool with Custom Pump and Heater, Dune $1529.52 Kohler K-1112-HB-NY Windward 5′ Whirlpool with Custom Pump and Heater, Dune Delivering a clean design, the new Windward 5′ whirlpool provides a generous 21″ bathing depth as well as integral armrests for a comfortable bathing experience. Multiple faucet deck locations are available around the rim and in the corners for flexible faucet installations. Kohler K-1112-HB-NY Windward 5′ Whirlpool with Custom Pump and Heater, Dune Features: Drop-in installation Durable and easy-to-clean acrylic Pump with air switch to provide a strong, steady level of hydro-massage Six individually adjustable ProFlex hydro-massage jets Molded lumbar support and armrests In-line heater for extended bathing experience Ship-in-place custom pump provides flexible installation options when access is an issue Decked oval design Size: 60″ L x 42″ W x 21″ H * Image shown may vary by color, finish, or material * Secondary image used for color/ finish ONLY |
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Kohler K-1160-HD-NY Tercet Whirlpool with Custom Pump Location and Heater, Dune $1774.16 Kohler K-1160-HD-NY Tercet Whirlpool with Custom Pump Location and Heater, Dune with multiple installation options for drop-in models and an integral tile flange on alcove and apron models, Kohler ProFlex whirlpools offer flexible solutions without additional expenses or lengthy modifications. This flexibility also provides you with personalized features and upgrade options to enhance your bathing experience. Kohler K-1160-HD-NY Tercet Whirlpool with Custom Pump Location and Heater, Dune Features: 60″L x 60″W x 21″H Popular corner shape design Six adjustable ProFlex whirlpool jets for maximum bather comfort Drop-in or corner alcove installation Innovative technology enables this pump to provide a strong, steady level of hydro-massage Constructed of acrylic Ship-in-place custom pump location expands installation and pump access options Factory-installed heater helps maintain water temperature to extend the bather’s hydro-massage experience Textured bottom surface Kohler One-Year Limited Warranty * Image shown may vary by color, finish, or material |
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Kohler K-1160-CD-NY Tercet Whirlpool with Custom Pump Location, Dune $1391.83 Kohler K-1160-CD-NY Tercet Whirlpool with Custom Pump Location, Dune with multiple installation options for drop-in models and an integral tile flange on alcove and apron models, Kohler ProFlex whirlpools offer flexible solutions without additional expenses or lengthy modifications. This flexibility also provides you with personalized features and upgrade options to enhance your bathing experience. Kohler K-1160-CD-NY Tercet Whirlpool with Custom Pump Location, Dune Features: 60″L x 60″W x 21″H Popular corner shape design Six adjustable ProFlex whirlpool jets for maximum bather comfort Drop-in or corner alcove installation Innovative technology enables this pump to provide a strong, steady level of hydro-massage Constructed of acrylic Ship-in-place custom pump location expands installation and pump access options Textured bottom surface Kohler One-Year Limited Warranty * Image shown may vary by color, finish, or material |
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Kohler K-1014-HA-NY Portrait 5′ Whirlpool with Custom Pump Location, Dune $2549.14 Kohler K-1014-HA-NY Portrait 5′ Whirlpool with Custom Pump Location, Dune The charming, traditional styling of this Portrait oval whirlpool integrates with the Portrait Suite to carry the understated elegance of French Provincial design throughout the room. Eight factory-installed, color-matched, plastic Kohler hydro-massage jets offer maximum comfort, while custom pump locations expand installation and pump access options. This 5′ model is intended for drop-in installations and is constructed of high-quality acrylic and backed with a solid layer of fiberglass to ensure durability and resistance to chipping, cracking and flexing. Kohler K-1014-HA-NY Portrait 5′ Whirlpool with Custom Pump Location, Dune Features: Charming, traditional styling integrates with the Portrait Suite Kohler Experience whirlpools create a sensory sanctuary where you can relax, rejuvenate and renew Featuring a variable-speed pump with 18 settings and in-line, 1.5-kW heater Eight factory-installed, color-matched, plastic Kohler hydro-massage jets provide an individually adjustable hydro-massage for aching muscles Drop-in installation 240V hard-wire electrical service required Crafted of high-gloss acrylic and backed with a solid layer of fiberglass to ensure durability and resistance to chipping, cracking and flexing Designed for a single bather Does not include trim Size: 60″ L x 32″ W x 20″ H * Image shown may vary by color, finish, or material * Secondary image used for color/ finish ONLY |
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Kohler K-1337-HN-NY Serif 5′ Whirlpool with Custom Pump Location and Heater, Dune $1770.99 Kohler K-1337-HN-NY Serif 5′ Whirlpool with Custom Pump Location and Heater, Dune With its unique, transitional styling, the Serif whirlpool offers a hint of contemporary design that blends well with a wide variety of bathroom decor. Eight adjustable ProFlex whirlpool jets provide a soothing hydro-massage, while the factory-installed heater helps maintain a steady water temperature to extend the bathing experience. This model’s custom pump locations expand installation and pump access options. Kohler K-1337-HN-NY Serif 5′ Whirlpool with Custom Pump Location and Heater, Dune Features: Eight adjustable ProFlex whirlpool jets for maximum bather comfort Drop-in installation Innovative technology enables this pump to provide a strong, steady level of hydro-massage Coordinates with other Serif products Factory-installed heater helps maintain water temperature to extend the bather’s hydro-massage experience Custom pump locations expand installation and pump access options Textured bottom surface Size: 60″ L x 42 1/4″ W x 21″ H * Image shown may vary by color, finish, or material *Secondary image used for color/ finish ONLY |
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Kohler K-1114-HB-NY Windward 6′ Whirlpool with Heater and Custom Pump Location, Dune $1637.78 Kohler K-1114-HB-NY Windward 6′ Whirlpool with Heater and Custom Pump Location, Dune Delivering a clean design, the new Windward 6′ whirlpool provides a generous 21″ bathing depth as well as integral armrests for a comfortable bathing experience. Multiple faucet deck locations are available around the rim and in the corners for flexible faucet installations. Kohler K-1114-HB-NY Windward 6′ Whirlpool with Heater and Custom Pump Location, Dune Features: Drop-in installation Durable and easy-to-clean acrylic Pump with air switch to provide a strong, steady level of hydro-massage Six individually adjustable ProFlex hydro-massage jets Molded lumbar support and armrests In-line heater for extended bathing experience Ship-in-place custom pump provides flexible installation options when access is an issue Decked oval design Size: 72″ L x 42″ W x 21″ H * Image shown may vary by color, finish, or material * Secondary image used for color/ finish ONLY |
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Kohler K-1209-HB-NY Hourglass 32 Whirlpool with Custom Pump Location and Heater, Dune $1798.21 Kohler K-1209-HB-NY Hourglass 32 Whirlpool with Custom Pump Location and Heater, Dune The Hourglass whirlpool brings you shapely design in a convenient, standard size. Four adjustable ProFlex whirlpool jets soothe and refresh, while built-in armrests and integral lumbar support offer maximum comfort and allow for a deep soaking experience. Kohler K-1209-HB-NY Hourglass 32 Whirlpool with Custom Pump Location and Heater, Dune Features: Size: 60″L x 32″W x 20″H Convenient standard size with installation options Four adjustable ProFlex whirlpool jets for maximum bather comfort Drop-in installation Innovative technology enables this pump to provide a strong, steady level of hydro-massage Constructed of acrylic Factory-installed heater helps maintain water temperature to extend the bather’s hydro-massage experience Custom pump locations expand installation and pump access options Textured bottom surface *Image may vary by color, size or material. *Photo shows whirlpool with drain. |
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